Apple Social Media Marketing Plan
Platform Strategy · Audience Targeting · KPI Framework
This project was revised from a course assignment. It explores a structured social media strategy designed for Apple’s Instagram presence, focusing on engagement-driven content, platform-native storytelling, and measurable performance indicators.
The plan simulates a six-month pilot program emphasizing short-form video, minimalist brand communication, and data-informed optimization. It reflects how social media decisions connect creative direction, brand positioning, and business outcomes.
Rather than treating social platforms as purely promotional channels, this strategy approaches Instagram as a product experience surface, where visual design, voice consistency, and user psychology directly influence engagement and traffic behavior.
